If you don’t know doctor’s prescribing mind, how you could make plan for your product- MedAnalytics
Since its launch in 2016, MedAnalytics quarterly Digital Marketing Report (DMR) is the leading brand analyzer of doctor’s prescribing mind.
Knowing your doctor’s mind means:
- Knowing how, when and why doctor recommend your product or your competitor’s product
- Knowing what your product current position in the market- the rank, market share, and growth.
- Knowing your promotional strength of your product and competitor’s product.
- Knowing future of the generic
- Knowing major growth drivers- who generate a bulk prescription
- Knowing your strength is your opportunity and your weakness is your scope to improve.
- Knowing what strategy would be better for a bigger market difference.
- Knowing what the doctor will need information when they have a need for your product
- Knowing where your market is.
- Knowing what should be market plan without any change of existing system